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Untapped Potential: Entrepreneurialism in Inflationary Times
Our Ipsos entrepreneurialism study shows that there is significant untapped potential for entrepreneurial activity moving further into 2022 and beyond.
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Almost three-in-ten citizens globally say they have started a business at some point
Entrepreneurialism is the spawning ground for small businesses which we know help drive the health of most economies. Small businesses took the brunt of pandemic shut downs and are now only recovering. So, what does the spawning ground look like now?
A new 26-country Ipsos poll finds that entrepreneurial activity is alive and well in some countries but lacking in others. -
Continued Strong Support for COVID-19 Boosters Among Canadians
Nearly Seven in Ten (67%) of Those Vaccinated Without Boosters Say They’re Concerned About Long-Term Effects of COVID Booster Shots
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Beyond the Hype: Innovation predictions in the era of Machine Learning
With AI growing in popularity, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.
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Three Quarters (74%) of Canadian Workers Have Returned to the Workplace
Saving Time and Money Main Motivations for Those Continuing to Work from Home
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Driving authentic engagement in large online communities
Ipsos online communities offer the unique ability to move seamlessly between qual and quant research - here's how we deliver authentic human context at scale.
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Getting It Right Podcast
Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.
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Despite Concerns About the Spread of Monkeypox (55%), Seven in Ten Canadians (67%) Confident Officials Can Contain It
Four in Ten (40%) Concerned About Personally Contracting Monkeypox
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Forced sale: As many as one in four (23%) homeowners who have a mortgage say they would be forced to sell their home, if interest rates were to increase further
Many admit they don’t understand how inflation and interest rates work
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Trails and Outdoor Recreation
British Columbians Enthusiastic about Outdoor Recreation; Support More Government Investment Developing and Maintaining Recreation Amenities