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Majority (61%) of Working Canadians Didn't Contribute to Retirement Savings in 2014

Three in Ten (30%) Haven't Started Saving for Retirement At All

Keeping a Steady Income a Source of Financial Stress for 45% of Canadians

One Quarter (25%) of Working Canadians Don't Feel Secure in their Job

Support for Airstrike Mission Against ISIS Rises to 76% (up 12 points since start of mission); Majority (83%) Believes it's a Combat Mission

Seven in Ten (69%) Support the Use of Canadian Forces on the Ground in a Combat Mission against ISIS in Iraq

Four in Five Canadians (80%) See the Internet as an Important Way for Older Canadians to Stay Connected

Only One Half (48%) of Canadians are Saving for their Retirement

Keeping a Steady Income (45%), Saving for Retirement (40%)
Top Sources of Financial Stress

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Applife is Ipsos proprietary app using mobile for qualitative research.

Ethnography

Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

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Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.