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Canada’s Most Influential Brands of 2021 Share Insights
Hear directly from the CMOs of Canada’s most influential brands of 2021.
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The Most Influential Brands in Canada, 2021
While Google is everyone’s Most Influential Brand in Canada, this year’s report identifies some differences across generations.
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Ipsos announces eleventh annual Top 10 Most Influential Brands in Canada
As the study enters a new decade, Google, Amazon, YouTube, Apple and Facebook retain their spots in the top 5; Microsoft and Canadian-grown PC Optimum climb up to 6 and 9, respectively.
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How Brands Rely on Innovative Packaging to Reduce Plastic Waste
We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.
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Conquering Complexity: The ongoing revolution in oncology biomarker testing
The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalized medicine now well-entrenched in the treatment paradigm.
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A Third (33%) of Canadians Went Over-Budget During the Holidays
Fewer Canadians are feeling positive about their financial health in 2022
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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35% say that Coronavirus is one of the biggest issues facing their country this month
Recent rise in concern about Covid following the spread of Omicron continues in 2022. Inflation hits record levels of concern according to this month's What Worries the World survey.
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Taking Real Steps to Address Climate Change
We share insights to help brands understand how consumers think of and act upon sustainability initiatives.
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Global consumer confidence indexing at the same level as pre-pandemic
Sentiment in most countries is unchanged from last month despite Omicron.