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Canadian Credit Card Holders Prioritize Security (66%) Over Convenience (14%) and Speed (10%) When Making Payments
Half (48%) Worry About Fraud When Shopping Online
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Most (65%) Canadians Kept Their Holiday Spending in Check This Year, While One in Three (35%) Went Over Budget
Canadians Lean on Cash, Reward Points to Help Stay on Budget
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Marketers Take Note: Live TV the Main Course in Canadian Media Diet
Canadians Primarily Interact With Media by Watching, More than Reading, Listening, Gaming, Browsing or Social Networking
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Majority (61%) of Working Canadians Didn't Contribute to Retirement Savings in 2014
Three in Ten (30%) Haven't Started Saving for Retirement At All
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Keeping a Steady Income a Source of Financial Stress for 45% of Canadians
One Quarter (25%) of Working Canadians Don't Feel Secure in their Job
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Support for Airstrike Mission Against ISIS Rises to 76% (up 12 points since start of mission); Majority (83%) Believes it's a Combat Mission
Seven in Ten (69%) Support the Use of Canadian Forces on the Ground in a Combat Mission against ISIS in Iraq
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalized experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.