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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Canadians Agree We Need to Do More on Climate, But Divided on Whether Economy Should Suffer as a Result
Half (51%) insist we must balance economic considerations with environmental concerns as we move towards reducing global warming
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Out of the Starting Blocks - More of the Same: Liberals 36%, Conservatives 31%, NDP 20%, Bloc 6%, Green 5%
Liberals Lead, but Majority not Secure
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Most Canadians Worried About COVID-19 Variants (81%), Fourth Wave (69%)
But Six in Ten (62%) Optimistic that the Current Uptake of Vaccines Will Be Enough to Curb A Potential Fourth Wave in Canada
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As Election Fever Builds, Liberal Majority in Doubt as Liberal (36%, -2) Lead Over Conservatives (30%, +4) Shrinks to 6 Points
Tight Regional Races Make It Difficult for Liberals to Gain Seats
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What She-cession? Canadians Point to Divisions Between Rich and Poor as Major Social Tension, Downplay Gender Divide
Seven in ten (69%) recognize tension between rich and poor, 37% note tension between men and women
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Ipsos Update – July 2021
Discover new global studies on attitudes to refugees, LGBT+ equality, culture wars and sustainable development. Also explore our latest white papers. including a spotlight on Indonesian society.
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Global survey finds broad support for taxing and labeling products using scarce natural resources
Majorities of citizens in nearly all 28 countries surveyed for the World Economic Forum are in favor of both measures
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LGBT+ Pride 2021 Global Survey Insights
Revisit our recorded webinar to hear new research insights from our global survey and a dynamic discussion of their implications.