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For Gen Z and Millennials Knowledge is Power as They Look to Increase Their Financial Literacy Amid High Levels of Financial Anxiety
Most of Gen Z (92%), Young Millennials (94%), and Older Millennial (91%) are interested in some kind of personal finance information.
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Nearly half (47%) of Canadian post-secondary students will live at their parent’s home while going to school, up 11 points since 2013
Canadian students are increasingly relying on their parents to manage their finances as they feel the effects of inflation and increased cost-of-living
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Just Under Half (48%) of Canadians Say They Would Be Likely to Speak up Against Homophobic or Transphobic Comments on Social Media
Although There is Strong Support in Canada for the LGBTQ2S+ Community, Canadians are Split on Active Engagement
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Six in Ten (59%, +3 pts) Canadians Agree That if Canada's Government Does Not Act Now to Combat Climate Change, It Will Be Failing the People of Canada
However, 35% (+5 pts) Agree that Now is Not the Right Time to be Investing in Measures to Reduce Climate Change Given the Tough Economic Conditions
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The Consumer Debt Burden: Around Half (48%) of Canadians with Non-Mortgage Related Debt Find Paying Off Their Debts Stressful
There Is a Disconnect in Terms of Perceived Knowledge and Actions as It Relates to Financial Management.
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The role of Multifactor Authentication in reliable research
Maintaining high-quality panels is a crucial aspect of market research, as it directly impacts the reliability and accuracy of insights. See how Ipsos is taking proactive measures to uphold research standards.
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Impact of AI on Canadians Investing Behaviour
Watch our recorded webinar to hear strategic insights into the demographics, preferences and behaviours of online investors (both self-directed and robo-advisor users).
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Over six in ten (63%) Canadians are in favour of increasing carbon sequestration incentive measures to reduce GHG emissions from oil and natural gas extraction.
Another six in ten (61%) can’t or don’t want to pay more in taxes to fight climate change.
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ESG Strategies & Brand Building with New Canadians
Revisit our on demand webinar for insights from the Ipsos New Canadians Research Community, a 200+ member online community of new-to-Canada residents.
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More Than Half (56%) of Canadians Consider Canada’s Armed Forces to be Old and Antiquated
Three-quarters (75%) think Canada should increase its military spending, but six in ten (59%) still consider them among the best in the world.