ESG Strategies & Brand Building with New Canadians

At Ipsos, we give businesses, governments, and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all.

We see ESG as a challenge and opportunity for our clients and for Canada. To realize ESG’s promise of better lives for all, will require complimentary activities for all stakeholders. 

The ESG stakes are high for Canada. It is a country that leans heavily on its resource and agricultural sectors for growth, a geographically dispersed country with a significant rural and remote communities, and a country that will see rising immigration levels result in a population that will be 50% immigrants and their children by 2040. 

We use evidence to help our clients develop their actions, tell their stories, and realize the opportunities of the ESG movement. Join us as we embark on a series of webinars to explore how to:

• Support fairer societies where everyone can thrive
• Create prosperous businesses & societies
• Shape a future that is planet-positive

In this session, Ipsos’ Robin Seed, VP, Head of Communities, shares results from our inaugural rollout of the Ipsos New Canadians Research Community. This 200+ member online community is made up of New-to-Canada residents and provides a unique opportunity to conduct customized qualitative & quantitative research with this important audience.

Listen in as Robin discusses the major themes uncovered to date:

• The Four Phases of the Newcomer Journey. Understand where brands have opportunities to engage with this audience throughout their journey to Canada. The results may surprise you!
• Settling In & Early Brand Touchpoints. Understand the necessities (and challenges) newcomers have when arriving, and where brands can play a bigger role in the process.
• Planning For a Canadian Future. Rightly tailored products and communications can help companies offer a clear and distinctive value proposition; and forward-thinking marketing can help brands tap into discretionary spend in an array of product, service, and entertainment categories.