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Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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The AI Revolution: As Many As One in Three (33%) Canadians Already Embracing AI for Financial Management
But Over Two-Thirds (68%) Acknowledge AI Limitations, Perceiving it as Being Incapable of Factoring Human Emotion into the Financial Calculus
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July 2024: Consumer confidence mixed in Asia-Pacific
In contrast, sentiment is up in the Middle East and Africa.
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Two out of three Canadians (63%) believe that the level of federal government spending is too high
Seven in ten Canadians (70%) are dissatisfied with the level of accountability and transparency in federal government spending
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Ipsos wins sixth consecutive MSPA Americas Shoppers’ Choice Award
Honour serves to recognize the exceptional quality of Ipsos Channel Performance’s iShopFor Ipsos capability
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Ipsos named as a Great Place to Work® in Canada for third consecutive year
Ipsos has been named as a 2024 Great Place to Work® in Canada.
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Excitement for the 2024 Paris Games greater than for Tokyo; French enthusiasm lukewarm
Across 33 countries people see the event as having a positive unifying effect and inspiring future generations
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24% of Canadians think Success Depends on Factors Beyond Their Control
Four in ten Canadians believe that people’s chances of success in Canada depend mostly on their own merits and efforts.
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The Majority of Residents Say There is a Traffic and Congestion Crisis in the Greater Toronto and Hamilton Area.
Four in ten who commute say that it takes more time to get to work or school, compared to just one year ago.
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.