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Top Issues for British Columbians
Top Three Issues in BC are Cost of Living (56%), Health Care (40%) and Housing (34%).
Land Use, Property Rights and DRIPA is a Top Issue for 6% of BC Residents Including Only 9% of BC Conservatives voters and 3% of BC NDP voters.
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What Industry Professionals Think Canadians Do Doesn't Match Reality
Thirty percent use TikTok; industry estimates nearly three times higher
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Housing Affordability Remains Key Issue for Municipal Voters Ahead of Election
Survey finds housing affordability concerns are widespread among GTA and Barrie residents ahead of the municipal election (85%), with a strong majority (69%) indicating housing will be considered in their vote choice.
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BC Conservative Support Scatters Under Kerry-Lynne Findlay
BC Conservatives (35%, down 8-points from 2024 Election) Trail BC NDP (45%, unchanged) by 10-points. Nearly Half (46%) of BC Voters Have an Unfavourable Impression of New BC Conservative Leader Kerry-Lynne Findlay (vs. 17% Favourable).
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Market Essentials
A global, syndicated Ipsos study tracking how consumers respond to global challenges on a monthly basis
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Beyond Value: Are Consumers and Investors Using Their Wallets to Drive Change?
Consumers increasingly use everyday purchases to express their values, but become far more cautious when financial returns are at stake. The bigger divide is not between Canada and the U.S., but between generations. Read our latest Endurance Economy commentary.
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Endurance Economy Insights Hub
Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.
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[WEBINAR] Ipsos Reputation Council 2026: Life After Predictability
How communications leaders at the world's leading organizations are navigating permanent volatility, AI-mediated reputation, fragmented stakeholder expectations, and the next chapter of sustainability.
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Kidney Health Awareness Showing Improvement
Despite significant improvements from 2024, nearly half of Canadians (47%) remain uncertain about their kidney disease risk.
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Food for Thought: Recent shifts identify new opportunities
Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.