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Mystery Calling: Dialing up your contact centre performance
Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
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Battle of Market Forces: Convenience vs. Sustainability
In this case study, the author shares a personal shopping dilemma through the lens of a researcher dedicated to brand health.
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Global Trends 2020: Understanding Complexity
Download our latest report featuring global opinions, attitudes and behaviors around brands, technology, society, consumerism and much more.
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Ipsos announces ninth annual Top 10 Most Influential Brands in Canada
Google retains top spot for eighth year, Amazon and Facebook tie for 2nd, and Samsung re-enters the top 10.
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Renovation of Consumption Routines: Investing for Future Growth
Listen in as we share highlights from this year’s Canadian Consumption Habits and Attitudinal Trends study.
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One in Three (31%) Say Books are Among their Favourite Gifts to Receive for the Holidays
Most (87%) Say Books Make for Thoughtful Gifts, A way to Show Gift Giver Understands Recipient (79%)
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[WEBINAR] Renovation of Consumption Routines: Investing for Future Growth
Join Ipsos for a complimentary live webcast for insights gleaned from CHATS, our annual study of Canadian Consumption Habits and Attitudinal Trends. Please note, this session will not be recorded, or available after this date. Don’t miss out!
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Sharpening Physician Insights by Integrating Patient Record Auditing
Our on demand webinar will show how leveraging patient record auditing to develop a tailored portfolio strategy can help physicians address their most challenging patient populations.
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Giving gifts that count: Finding a meaningful gift is a priority for 8 in 10 (78%) Canadian gift shoppers.
7 in 10 (69%) would forsake traditional gifts and instead prefer to receive a meaningful gift that would help someone else.
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We Have Not Forgotten: Canadians Increasingly Likely to Attend Remembrance Day Ceremonies & Feel It Is Important While There Are Still Living WWII Veterans
Vast Majority Think It’s Important to Have Year-Round Programs Which Emphasize Remembrance (87%) & Reflect on Horrors of Conflict (90%)