Join Ipsos for a complimentary live webcast for insights gleaned from CHATS, our annual study of Canadian Consumption Habits and Attitudinal Trends. Please note, this session will not be recorded, or available after this date. Don’t miss out!
From the prioritization of premium products with high quality ingredients, to the continued quest for fresh, to the adoption of new food routines focused on personal wellness, global cuisine and desire for augmented experience, an emerging set of needs, principles and ethics continues to shape the renovation of Canadians’ daily food and beverage choices.
Businesses need to continually challenge traditional norms to determine how new value dynamics can be harnessed for positive growth or future innovation rather than merely reacting to their force.
Join us as we share highlights from this year’s Canada CHATS 2020 report, including:
• Value Pillars
- Shifting Sphere of Influence
- Generational Needs, Beliefs and Choices; Cross-Acculturation Trend
- Customization of Health o Contemporary Convenience
- Inspiration and Experience Matters
- Digitization of Eating
- Slow Rise of Solution Orientation
• Evaluating Change Impact by Daypart (Needs, Food and Beverage Choices, Venues, Eating Regimes, etc.)
- Breakfast Universe in Transition
- Lunch gets a ‘Freshlift’
- Diagnosing Dinner Decisions
- Snacking Way of Life
The future is not just somewhere you go: you create it. This means that governments, companies and consumers play an active part in determining the direction of consumption, through their actions and choices.
Kathy Perrotta, Vice President, Canada, Marketing Strategy & Understanding-Research