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Canadian Shoppers More Thoughtful of Their Spending and Taking More Time to Research Online
Brands and retailers need to be prepared for this elevated behaviour, especially as they head into planning for the busy fall/winter Holiday shopping season
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Ipsos launches its new creative assessment solution – Creative|Spark on Ipsos.Digital Platform in more countries
Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative in more countries.
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The Grill Heats Up: Canadians Finding Renewed Passion for Barbeque
New Ipsos data reveals grilling has experienced renewed popularity in the last few months.
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Longing for the Road, 4 in 10 (40%) Canadians Plan to Take a Summer Road Trip
Three-Quarters (74%) Say Pandemic Has Changed Vacation Plans; Day Trips (68%) and Family Visits (53%) Most Popular
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The Path Forward Webinar Series
Revisit our broadcasts for timely insights to help inform your business recovery strategies.
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The Path Forward: Understanding Emerging Consumer Behaviours
Revisit our broadcast to hear more about the consumer behaviours that are likely to ‘stick’ as we emerge from isolation.
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One-Third (34%) of Canadians Losing Sleep Over Pandemic Economy (+17)
Nearly Half (46%) of Canadians’ Work Situation Affected; Job Uncertainty to Continue
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Creating (Safe) Summertime Joy in 2020
Glimmers of hope and cautious optimism are helping to drive creative, albeit unconventional, plans to enjoy the warmer months.
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Signals #8: Understanding the coronavirus crisis
This eighth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
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Vividata & Ipsos Announce Partnership for Digital Audience Measurement with Ipsos Iris
Canada’s only mobile-first digital audience measurement service to launch in 2021