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Waiting it Out: Most (72%) of Canada’s Aspiring Homeowners Anticipate Delaying New Home Purchase Until Mortgage Rates Drop
Majority (56%) of Non-Homeowners Think Home Ownership Dream is Unattainable
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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Eight in Ten (83%) Canadians Say Their Weekly Grocery Bill Has Increased in the Last Six Months
Lower-income households see larger increases in their weekly grocery bills than higher-income households.
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Eight in Ten (80%) Believe that Owning a Home in Canada is Now Only For the Rich
Among Canadians who do not own a home, over seven in ten (72%) say they have given up on ever owning a home.
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April 2024: Consumer confidence largely up in Europe
In contrast, sentiment is mixed in the Asia-Pacific and Latin America.
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Tories (43%) Hold a Steady 19-Point Lead over Liberals (24%), as a Third of Canadians Say They Would Never Vote Liberal in the Next Election
The Conservatives have a 19-point lead over the Liberals, who still appear at risk of losing their second-place position.
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Just 17% of Canadians Give the Latest Federal Budget Two Thumbs Up
Four in ten Canadians would give the latest federal budget two thumbs down. Only around two in ten overall think the budget is good.
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Close to nine in 10 in favour of global rules banning plastics
Strong majorities across 32 countries agree with a range of bans on plastics and byproducts, while there’s slightly lower support for putting more onus on governments and manufacturers.
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Harnessing the Power of Generative AI for Marketing Insights
At Ipsos, we've been at the forefront of this AI revolution. Here’s how.
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Less Than Half (48%) of Canadians Are Satisfied with Their Provincial Healthcare System – The Same Result as Last Year
Only a quarter (25%) believe that additional funds injected in the system over the past decade have improved the situation