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Fewer Canadians (82%) Think Buying a Home is a Good Investment (82%, -5 pts)
Fewer Have Plans to Buy a Home in the Near Future (-4 pts)
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Seven in Ten Canadians (69%) Believe There Are Unequal Rights for Women in Canada
Nearly Two in Ten (16%) Are Scared to Speak Up About Women’s Rights ‘Because of What Might Happen’
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Two in Three Canadians (66%) Say Women Have Equal Opportunities in Canada
But Women (57%) Are Much Less Likely than Men (76%) to Agree
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Three in Ten (27%) Ontarians Fail Quiz on Auto Insurance Fraud
One in Ten (8%) Admit to Having Engaged in Auto Insurance Fraud
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Canadians Mixed on Trudeau’s Trek Across Canada
Despite Most (92%) Believing it’s Important for PM to Talk to Canadians and Hear Concerns, Half Say it was a Waste of Money (52%), Meant to Distract from Bad News (51%)
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ICA and Ipsos announce sixth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week 2017
Google retains top spot for fifth year, rankings shift and CBC re-enters Top 10
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Seven in Ten Canadians (68%) Have Skipped Seeing a Doctor Due to Long Wait Times, Timeliness or Other Barriers
Half of Ontarians (49%) Interested in Online Appointments with Ontario-Based Doctors
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Ipsos FIVE Monthly Fact: January 2017
Companies across Canada rely on Ipsos FIVE's daily tracking of what individuals eat and drink. Our robust sample detailing the consumption behaviour and attitudes of 20,000 Canadians annually trended over time, coupled with the experience and expertise of the FIVE research team, ensures that key business issues are addressed with actionable insights to help our clients uncover and capitalize on opportunities to grow their businesses.
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One in Three Canadians (33%) Say Improving Personal Fitness and Nutrition is Top New Year's Resolution
Two in Ten (18%) Would Purchase a Gym Membership to Achieve Their Goal
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Two in Three (67%) Canadians say Something Embarrasses them about Being Canadian or Living in Canada
The Value of the Canadian Dollar (33%), our History with First Nations (27%) and Being too Politically Correct (23%)
Top the List of Embarrassments