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10 things we’ve learned from the Covid-19 pandemic
Ipsos analysis, prepared for the World Economic Forum, sets out 10 themes which have really come to the fore in recent times.
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2022
Canadians Continue to Buy from Companies They Trust More (92%), Though Importance of Price Not Far Behind
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Ipsos Update – January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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Canadians Remain Resilient: Despite the Roller Coaster of 2021, Most Canadians Have a Positive Outlook on their Personal Happiness, Health Closing Out the Year
However, Grocery (48%, +36), Housing (31%, +19) Costs Cited as Top Barriers to Financial Security, Up Significantly from Last Year
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Decoding the patient journey with social insights
Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.
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Finances, Forecasts and Fireworks: Four in Ten (41%) Canadians are Hailing in the New Year with a Resolution about their Financial Wellbeing
Almost Half (48%) are Determined to Pay Off Their Debts Despite Inflationary Pressures, But Are Equally Concerned About the Price of Groceries and Food
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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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Majority (56%) of Canadians Support Another Lockdown to Stop the Spread of Omicron
Eight in Ten Think Omicron Will Delay Return to Normal (82%) and Would Consider Cancelling Travel Plans if COVID-19 Got Worse (80%)
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Pandemic Paradox: Fewer Are in Debt Yet Many Are Concerned About Affordability
Compared to the pre-pandemic era, Canadians (aged 20-69, HHOLD income $40k+) Are A Little More Reluctant to Spend Money or Go into Debt During the Holiday Season
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.