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Media Mix Changing For Canadian Marketers
Print, Radio and TV Continue to Be Big Casualties as Marketers, Agencies Shift Spending to New Frontiers
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The 2009 CSA Investor Index:
While Canadians express confidence in their abilities as investors, most are not seeking information or advice about investing
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Three quarters (72%) of Working Canadians Believe that Current Levels of Adult Literacy in Canada are a Problem
Only Eight in Ten (79%) `Strongly Agree' that If They Were to Lose Their Job Today, They Possess the Necessary literacy Skills
to Secure a New Job -
Canadians Rebound from Economic Recession Funk: Highest Level of Economic Confidence Outlook Seen in 18 Years of Polling
All Consumer Confidence Cylinders Firing; Job Anxiety Declines
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Boomers Willing to Give More Than Aging Parents Expect
From Financial Support to Coordinating in-home Care,
Older Canadians Underestimate the Extent to Which Their Adult Children are Prepared To Help Them -
Flu Fear Fizz: Less than Half (47%) of Canadians Concerned with Catching New Flu, Only 15% Very Much So
Officials at All Levels Get Two Thumbs Up in
Confidence from Public -
While One in Five (19%) of Canadian Employees Feel at Psychological Risk in Their Workplace, New Tool Suggests that Three in Ten (29%) May Be
Groundbreaking Survey Suggests Canadian Employees
Under-Report Risk in Their Workplace -
Canada's Youth and the Environment During a Recession
Economic Downturn Affecting Majority of Canada's Youth (66%) but only 34% Say Climate Change Should Become a Lesser Priority and Government Focus more On the Recession
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Amid Barrage of Bad News, Most (83%) Canadians Remain `Optimistic' About Canada
Seven in Ten (69%) Think We'll Come Out of the Recession
Stronger and Better than Before it Started -
Majority (53%) of Canadians Believe Fresh Water is Canada's Most Important Natural Resource
Yet Canadians Greatly Underestimate Their Daily Water Use Saying They Use On Average 66 Litres Versus Reality of 329 Litres