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Ipsos consolidates its out-of-home measurement leadership
Ipsos announced today the acquisition of a majority stake in MGE Data, a leading player in out-of-home (OOH) measurement.
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Job stress and disruptions
The pandemic has taken an emotional toll on employees, such as family pressures, feeling lonely and isolated, and employer-related issues such as job security.
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Attitudes to COVID-19 vaccines
The rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. Some challenges we will anticipate; some we won’t.
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How shopping and eating out has changed during the pandemic
We explore ways Canadians have supported local, small businesses during the coronavirus pandemic.
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Poorer health, loss of livelihood, and climate-related disasters top list of perceived personal threats in 2021
Optimism prevails about access to digital tools and technology.
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Ipsos acquires technology company Fistnet-Dotmetrics
Creators of the digital audience measurement platform “Dotmetrics”, this tool sits at the heart of the new Ipsos iris system and will soon be available in Canada.
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MNP Consumer Debt Index Reaches Record Low Amid Overspending, Pandemic Woes
Two in Ten Canadians on the Financial Naughty List this Holiday Season, Many More Risk Sliding into Low-Interest Debt Trap
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Support for Mandatory COVID Vaccination in Canada Rises to 64%, Up 5 Points since November
Seven in Ten (72%) would take COVID-19 Vaccine ASAP without Hesitation (Up 20 points), but Canadians Expect a Long Road to Social and Economic Recovery
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2021
Nine in Ten Canadians More Likely to Trust Companies that Take Steps to Protect Consumers from COVID-19 (86%); Tend to Buy from Companies They Trust More (92%)
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Nearly Half of Canadians (48%) Saw People Outside their Household Over the Holidays; Majority (61%) of them Gathered Indoors Without Masks
Despite Widespread Flouting of Pandemic Guidance, Most (95%) Think Their Actions Over the Holidays Did Not Contribute to Virus Spread; One in Ten (10%) Express Guilt over their Actions