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Global Happiness 2024
The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.
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Most Canadians See a Role for Themselves in Promoting Gender Equality
Four in Ten Canadians Identify as a Feminist, On Par with 31-Country Average
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The Vibrant Fringes: Spotting opportunities beyond the mainstream
Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity.
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Millennials and Gen Z less in favour of gender equality than older generations
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Perceptions of Healthcare System Deteriorate 5 points Since Last Year; Prognosis for the Future is Grim
Canadians are twice as likely to expect the quality of healthcare that they and their family will have access to locally will worsen rather than improve in the next few years.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Majority (64%) See Declining Fertility Rates as Bad News, But Younger Adults Not so Sure
While six in ten Canadians think it is bad news that the fertility rate has hit its lowest level in Canada since records began, over a third think this is good news as there are too many people in Canada and world.
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Canadians Rate Having Close Friends and a Career They Enjoy as More Important for a Fulfilling Life Than Having Children
As Canadian fertility rates hit lowest levels since records began, Canadians currently see having an enjoyable career and having close friends as more important to leading a fulfilling life than having children, including Canadians with kids in their household.
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February 2024: Consumer confidence down among G7 countries
Sentiment largely up in the Asia-Pacific, while it is mixed throughout Europe.
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Populism remains strong
Ahead of a major global election year, many around the world back populist attitudes.