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Restaurant Canada Show 2025
Ipsos is delighted to be taking part in the foodservice and hospitality event of the year.
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
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Coffee Trends in a Volatile Market
Join Mauricio Vieira at the Coffee Association webinar where he explores recent consumer behaviours and offers key takeaways for the coffee industry.
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Outsmarting Digital Deceptions: Fewer Scam Encounters Among Older Canadians Compared to Younger Generations
84% of Canadians Confident in Detecting Email Scams, Yet Only 57% Can Identify Home Smart Device Intrusions
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43% of Canadians Need Debt Help: Exploring the Gaps in Financial Literacy During Debt Literacy Month
There Is Perceived Stigma and Embarrassment Around Seeking Help For Serious Debt Issues.
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Avoiding the Activist Trap in ESG Marketing
Read why companies need to look beyond the loudest voices in the room, move their focus beyond the Activists, and focus on engaging the ‘overlooked middle ground’ in their ESG initiatives.
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[WEBINAR] From the Pandemic to the President: Canadians' Response to Crises
Join us live. This session will not be available on demand.
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Nuanced Nationalism: Buy Canadian By Generation
New findings from Ipsos suggest the "Buy Canadian" movement appears to be led predominantly by Baby Boomer Canadians, at least for now.
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Beyond the Buzz: How Canadians are Embracing a Sober Tomorrow
Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.