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Perils of perception, prejudice and conspiracy theories
The gap between reality and perception is often massive. This is illustrated by a new survey carried out for the Royaumont Talks, whose theme this year was "Believing". The results were presented on 1 December at Royaumont Abbey by Didier Truchot, founder and chairman of Ipsos. In this survey, Ipsos tested the beliefs of the population in ten major countries on a range of social, political, economic and current affairs issues – and compared them with actual data.
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Four critical trends that will drive brand growth in 2024 and beyond
We examine how brands will make positive contributions to our lives and the world around us in 2024.
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36% of the world’s population still dispute the human origins of climate change
The EDF today presents the findings of an opinion study conducted in 29 countries, covering two-thirds of the world’s population, and including the biggest CO2 emitters.
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Data Dive: Gen Z women are struggling the most with stress, mental health issues
In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.
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Ipsos Update – December 2023
Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Meet Today’s Sustainability Consumer Segments
Revisit our on demand webinar to hear about Canada’s consumer segments and how best to appeal to them with sustainable offers.
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People still feeling the pinch, fed up with ‘shrinkflation’ as 2023 wraps up
The latest wave of the Ipsos Global Inflation Monitor finds people across 33 countries will have more money to spend in the next year as red-hot prices cool off slightly in many places; and almost half of the global public are seeing red over products getting smaller but prices staying the same.
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What Worries the World – November 2023: Worry over terrorism and military conflict between nations on the rise
Inflation has now been the top global concern in our What Worries the World survey for the last 20 months.
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Seven in ten people anticipate climate change will have a “severe effect” in their area within the next ten years
And six in ten say their government is not working hard enough to tackle climate change.