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Canadians Intend to Rein in Holiday Gift Spending This Year
Nearly Half (45%) are Concerned they Might Not Have Enough Money to Buy Holiday Gifts for Family or Loved Ones, Rising to 58% of Parents
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Ahead of COP27, Canadian public support for policies encouraging sustainable technology adoptions trails behind most other countries surveyed
Government departments and ministers/elected officials are called upon as the most responsible for educating the public on matters of climate change
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68% globally are willing to accept new policies encouraging sustainable technology adoptions
Incentives, discounts and other inducements are most supported policies to help tackle climate change in new global study ahead of COP27
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Germany finishes first again with Japan and Canada rounding out the top three nations
Germany finishes in first place again, while Japan overtakes Canada for second place. The United Kingdom’s ranking drops again in 2022, moving from fifth to sixth. Russia’s ranking falls to the bottom three nations.
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Synthesio and Twitter explore wellness conversations online
Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.
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Inflation Concerns Unabated as 84% of Canadians Remain Concerned Inflation Will Continue to Make Things Less Affordable; Most (84%) Believe Canada will Face Economic Recession in 2024
Women and Young Canadians More Concerned About Most Issues Surrounding Inflation
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Six in 10 (60%) Canadians Feel Hockey Canada Scandals Reflect Broader Problem with Sexual Harassment within Hockey Culture in Canada
Men More Likely Than Women to Say Scandals Isolated Incidents, Not Reflective of Hockey Culture
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Fashion Weeks: Has K-Pop stolen the shows?
Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
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SeeHer and Ipsos release strive for more whitepaper that showcases how positive depictions of females in advertising can lead to superior business outcomes
SeeHer, in partnership with Ipsos, built a predictive, data-driven model that enables brands to forecast the impact of their ads during the development stage
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Truth & Reconciliation 2022: Learning With The Past
By and large, Canadians focused their social discussion of “Truth and Reconciliation” around remembrance, reconciliation and recognition of the vibrancy of the indigenous community.