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Working Canadians More than Twice as Likely as Current Retirees to Believe They Will Outlive Their Savings

Majority (61%) of Working Canadians Didn't Contribute to Retirement Savings in 2014

Three in Ten (30%) Haven't Started Saving for Retirement At All

Marketers Take Note: Live TV the Main Course in Canadian Media Diet

Canadians Primarily Interact With Media by Watching, More than Reading, Listening, Gaming, Browsing or Social Networking

Keeping a Steady Income a Source of Financial Stress for 45% of Canadians

One Quarter (25%) of Working Canadians Don't Feel Secure in their Job

Support for Airstrike Mission Against ISIS Rises to 76% (up 12 points since start of mission); Majority (83%) Believes it's a Combat Mission

Seven in Ten (69%) Support the Use of Canadian Forces on the Ground in a Combat Mission against ISIS in Iraq

Four in Five Canadians (80%) See the Internet as an Important Way for Older Canadians to Stay Connected

Only One Half (48%) of Canadians are Saving for their Retirement

Keeping a Steady Income (45%), Saving for Retirement (40%)
Top Sources of Financial Stress

Ethnography

Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

Missing the Target: One in Three (31%) Canadians Sad to See Target Go

Canadians Split on Whether They Believe Target Could Have
Turned it Around (53%) or Not (47%)

Nearly Four in Five Canadians (78%) Say Enhanced Internet and Technology Skills Would Make Workers More Productive

Nearly four in five Canadians (78%) agree providing more skills in technology and the Internet could help Canadian workers be more productive, according to a new poll from Ipsos Reid and the .CA Community Investment Program.