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Full House: Engaging Today's Player in Canadian Casinos
At Ipsos, our Lottery and Gaming practice studies the habits, attitudes and desires of Canada's gaming population. We ask them what they are looking for in casino entertainment, what their expectations are, what they do inside the casino, how much they spend and how they rate the entire experience.
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TrojanOne and Ipsos Announce Latest Round of Most Valuable Sponsorship Properties in Canada
Study Reveals Canadians Value What's Close to Home and Close to Heart
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Ipsos Appoints a New Leader in Canada
Rob Myers Named Country Manager as Gary Bennewies Moves to Global Chief Talent Officer
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While Nine in Ten (90%) Canadians Describe Their Mental Health as Good or Better, One in Three (33%) Canadians Classify as being High Risk for Mental-Health Issue
Majority (53%) of Millennials are High Risk, more than Gen Xers (35%)
and Baby Boomers (14%) -
Ipsos Reveals the Most Loved Brands in Alberta
WestJet Soars to the Top Spot, Both the City of Calgary and City of Edmonton Crack Top Ten
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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.
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Eight in Ten (82%) Women who are Victims of Sexual Assault Didn't Report Incident(s) to Police
Those Who Told Police Say They Felt Devastated (39%), Abandoned (37%) and Distraught (37%) About the Outcome,
Compared to 22% Who Were Satisfied