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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Trails and Outdoor Recreation in BC
A new online poll conducted on behalf of the Outdoor Recreation Council of BC shows that most British Columbians have participated in outdoor recreation in the past 12 months.
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Canadians' Skin Cancer Concerns Sees Significant Shift
Just over half (53%) of Canadians think the increasing risk of skin cancer is a concern of sun exposure and only four in ten (40%) consider it their greatest concern, which are both all-time lows.
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Harnessing the Power of Generative AI for Marketing Insights
At Ipsos, we've been at the forefront of this AI revolution. Here’s how.
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Global views on the treatment of ethnic minorities
Our annual Ipsos Equalities Index, which runs for the second time this year, includes a question designed to discover which groups people believe suffer the most from unfair and unequal treatment in their country.
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Global Happiness 2024
The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.
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New IPSOS-ICC Study Reveals Newcomers Feel Welcomed and Treated Fairly yet Challenged by Housing and Finances
Early findings from The Newcomer Perspective, a study conducted jointly by Ipsos and the Institute for Canadian Citizenship (ICC), show that newcomers have mixed feelings as they acclimatize to life in Canada.
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Google / Ipsos Multi-Country AI Survey
Google commissioned Ipsos to conduct a 17-country survey on experiences with and future expectations of artificial intelligence (AI).
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Data dive: 2023 in review
In 12 infographics, we look back at key Ipsos Global Advisor polls from a year that was filled with a few very high highs and some really low lows.
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Canadians Increasingly Believe (88%, +3) that Children Around the World Face a More Frightening Future than when They Were a Child
Nine in Ten (89%, + 7 pts) Canadian Parents Fear for their Children’s Future