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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Missing the Target: One in Three (31%) Canadians Sad to See Target Go
Canadians Split on Whether They Believe Target Could Have
Turned it Around (53%) or Not (47%) -
Nearly Four in Five Canadians (78%) Say Enhanced Internet and Technology Skills Would Make Workers More Productive
Nearly four in five Canadians (78%) agree providing more skills in technology and the Internet could help Canadian workers be more productive, according to a new poll from Ipsos Reid and the .CA Community Investment Program.
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Three-Quarters (76%) of Working Canadians State Serious Financial Implications For Family if Disability Keeps Them Out of Work for 3 Months
Only a Quarter (27%) Have Discussed Financial Implications of Disability with Family Members
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Ontarians See Improvement in Local Economy This Year over Last
Six in Ten (59%) Say Economy of their City or Town in Good Shape,
Up 6 Points from Last Year -
Canadian Brands Who Do `Good' Likely to Perform `Well'
Mental Health, Poverty Top Causes Canadians Want Companies to Support
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Consumers, Brands and Second Acts
There's something about this time of year that gets everyone thinking about change.