Ontarians See Improvement in Local Economy
This Year over Last
Moreover, compared to one year ago, more Ontarians this year (33%) than last year (29%) say that the residential real-estate market in their city or town is stronger than it was in the year previous. Those in the GTA (41%, +6) are most likely to say the market is stronger, followed by those in Southwest Ontario (31%, +6), Northern (28%, +4), Central (22%, -1) and Eastern Ontario (17%, -4).
Since last fall, the overall Ontario Home Ownership Index has risen from its benchmark of 100 points to 108, reflecting a general improvement in attitudes and opinions towards real estate markets and the economy in Ontario over last year.
Looking ahead to the future, 36% of Ontarians believe the residential real estate market in their town will be stronger in one year's time (up from 34% last year), and 47% believe that the local real estate market will be stronger over the longer-term ten years from now, although this is down 5 points from last year.
Looking at the one-year forecast by region, those in the GTA are most optimistic that the residential real-estate market will improve (40%, +2), followed by those living in Central (34%, +2), Southwest (34%, +2), Eastern (29%, +3) and Northern Ontario (29%, +3).
These are some of the findings of an Ipsos Reid poll conducted between October 28 and November 4, 2014, on behalf of the Ontario Real Estate Association. For this survey, a sample of 1,000 Ontarians was interviewed via Ipsos' online panel. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/-3.5 percentage points had all adults living in Ontario been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Sean Simpson
Vice President
Ipsos Reid
Public Affairs
(416) 572-4474
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,712,4 million (2 274 M$) in 2013.
Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.
