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Less than a Year Before Election, Trudeau Leads in the Best (and Worst) Traits
Liberals Lead on 5 of the Top-10 Issues, while Tories Lead on 3; Two Remain Undifferentiated
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The Behavioral Science of Customer Experience
Behavioural science offers the right lens and tools to explore, measure and predict consumer behaviour.
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Our misperceptions about crime and violence, sex, climate change, the economy and other key issues
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
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Potential for Interest-Rate Hike Increases Fear of Bankruptcy
Nearly Half (45%; +7pts) of Canadians are Already Feeling the Effects of the Interest Rate Increase
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Public Perspectives: Populism Revisited
This report explores attitudes toward populism in Canada and around the world
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Three in Ten (31%) Canadians Say They Don’t Have Enough Money to Buy the Things They Need
Three Quarters (74%) of Canadians Have Debt; One Quarter (23%) Say Their Debt Load is Overwhelming and Don’t Know What to Do
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Canadians’ Support and Enthusiasm for Development in the Space Sector is Taking Off
However, There Is Concern That Canada Could Be Left Behind
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Don’t Let Go Canada
Canada stands at an inflection point: will we continue to be a leader in the new space economy, or will we let the opportunity go? Join Ipsos’ Sandra Guiry and Brad Griffin who will be releasing new public opinion research on Canadians’ attitudes toward space.
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The Future of Work: What Do We Do?
What is the current state of optimism and anxiety as it relates to the future of work? What kinds of differences can we expect from potential winners and losers in the emerging economy? How will the digital economy impact political divisions in democratic societies? To what extent do Canadians expects government to get involved and ensure a smooth transition?
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Canadians Evenly Divided on Fed’s Purchase of Trans Mountain Pipeline: 42% Support, 42% Oppose, 16% Don’t Know
Support for Pipeline Expansion Driven by Economy and Value, While Opposition Driven by Environmental Concerns and Consent