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Ipsos Update – November 2022
Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest research and thinking on key topics from Ipsos around the world.
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SeeHer and Ipsos release strive for more whitepaper that showcases how positive depictions of females in advertising can lead to superior business outcomes
SeeHer, in partnership with Ipsos, built a predictive, data-driven model that enables brands to forecast the impact of their ads during the development stage
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The Reputation Council Report 2022
The latest Ipsos' Reputation Council sitting takes place against a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and the lingering impact of COVID.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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Almost half of Canadians are worried about being a victim of cybercrime in the coming year: New RBC Cyber Security Poll
Older Canadians (55+) are much more likely to be concerned about cyber threats and take basic precautions to protect themselves
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Do Canadian Companies have Pride?
Referencing recent research, we explore whether Canadian companies are doing enough to drive positive change – and the answer is no!
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Why All Companies Need To Care About Misinformation
All industries face some risk from misinformation—understanding the underlying drivers of trust and working to strengthen performance against these items can build benefit of the doubt and mitigate this risk.
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Perception Vs. Reality? Canadians Believe They’re Leading the Way on Refugee Support, But They’re Actually at the Back of the Pack
64% of Canadians support accepting more Ukrainian refugees