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What Pandemic? COVID-19 Surpassed by Health Care (31%), Affordability (25%), Climate Change (24%), and Economy (24%) as Top Issues of the Day
Liberals Seen as Best Suited to Tackle Most Top Issues, But Cede Major Ground to Conservatives Regarding Economy
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As Election Fever Builds, Liberal Majority in Doubt as Liberal (36%, -2) Lead Over Conservatives (30%, +4) Shrinks to 6 Points
Tight Regional Races Make It Difficult for Liberals to Gain Seats
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One-Third (32%) of Canadians Plan to Spend More Than Normal, As Pent-Up Pandemic Spending Finds Outlets
Continued Variation in Pandemic Recovery -- Half (49%) Report Improvement in Debt Situation, While One-Third (30%) Report Worsening Debt Situation
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The Truth is Out There -- Two in Three Canadians (65%) Believe in Alien Life Forms; Belief in UFOs at 56%
One in Ten (9%) Claim to Have Seen a UFO Themselves
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Ipsos ranked #1 Most Innovative Market Research Company
Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by GreenBook’s GRIT report for the third consecutive year.
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What She-cession? Canadians Point to Divisions Between Rich and Poor as Major Social Tension, Downplay Gender Divide
Seven in ten (69%) recognize tension between rich and poor, 37% note tension between men and women
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Rising House Prices, Large Down Payments Deterring Many Canadians from Buying Homes
Two in Three (66%) are Concerned Rising Home Prices Will Prevent them from Being Able to Afford the Home They Want
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Canadians rank ending hunger, eliminating poverty, and ensuring healthy lives as top priorities among U.N. SDGs
Governments, Businesses, and Public alike could all be doing more to achieve Sustainable Development Goals according to Canadians
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Canadians Agree (72%) People Should be Able to Seek Refuge from War and Persecution, but Few (10%) Like the Idea of Letting in More Refugees Post-Pandemic
Half (52%) concerned foreigners coming to Canada may not actually be refugees
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Half (51%) of Canadians Anxious About Returning to Normal Life Following the Pandemic, Though Cautious Optimism Evident
Progress Being Made as Majority Agree (71%) Their Mental Health is Improving Amidst Vaccine Rollout and Restriction Loosening