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Tasty Morsels: Hot Food Trends in Canada
Trends change. We at Ipsos know that very well. Measuring and tracking trends and brand performance is our business! So we are going back into to field to measure the appetite of today’s consumers. What are they hungry for? What are they buying? And what new trends are emerging when it comes to eating and dining?
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More Canadian Parents Budgeting for Back-to-School Shopping This Year (34%) than Last Year (29%)
One Half (50%) Of Budgeters Say They're Following their Budget Perfectly, While Four in Ten (42%) Think They'll End Up Overspending and One in Ten (8%) Say They've
Already Overspent -
Driving Distractions in BC
Texting or Talking on Hand Held Device Viewed as Among the Most Risky Things to do While Driving
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Nearly Half (48%) of Canadians Aged 45 to 60 Don't Feel They're On the Right Financial Track for a Satisfactory Retirement
With Most (61%) Saying They Intend on Remaining in Their Home for as Long as They Can, Four in Ten (36%) Would Consider Leveraging Their Home Equity to Help Finance Their Retirement
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Smart Insights on Smartphones in Canada
Ipsos Reid been tracking smartphone penetration and consumer behavior in Canada for several years now, but only recently have the numbers captured our attention.
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Redeeming Flights (57%) Most Popular Reward Among Travel Reward Credit Card Holders
But Four in Ten (40%) Say There Were No Reward Seats Available for their Preferred Flight or Dates