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[WEBINAR] Meet Today's Sustainability Consumer Segments
Ipsos’ Naumi Haque, SVP and lead for the Ipsos Essentials program, will introduce the different segments of consumers and share how best to appeal to them with sustainable offers.
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Introducing Ipsos RISE: first-of-its-kind, AI-powered insights platform for modern brand, risk and reputation management
Solution leverages the power of AI and Ipsos’ industry leading expertise as a single source of truth for brand and reputation management and reporting.
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Canadians see entrepreneurship as a way to financial and career independence
The vast majority (94%) of Canadian business owners and aspiring entrepreneurs say being their own boss is the main incentive to run their own business, while over eight in ten (84%) young Canadians are motivated to be entrepreneurs so they can live their life the way they want.
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Ipsos Update – October 2023
Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Building reputation in 2023: the link between corporate reputation and business efficiency
Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
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[WEBINAR] Unlocking the Value of Reputation
The definitive link between corporate reputation and better business efficiency.
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Data dive: Gen X myths vs. realities
In five infographics, we uncover interesting insights into the generation that came of age as the Berlin Wall fell and the internet rose.
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Ipsos is recognized as a 2023 Great Place to Work® in Canada
Global certification recognizes exceptional employee fulfilment
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The ESG Advantage: Exploring the Reputation of Canada’s Leading ESG Players
When it comes to ESG, companies can define their reputation or be defined by the ESG market.
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The Up (and Down) Side of ESG Scrutiny
As climate change, economic strife, and community malaise hit closer to home, Canadians are feeling expected to align their wallet with their social conscience. While price, product, and service will always be key, how companies measure up on ESG initiatives is going to be a much bigger factor in future purchase decisions.