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Tasty Morsels: Hot Food Trends in Canada
Trends change. We at Ipsos know that very well. Measuring and tracking trends and brand performance is our business! So we are going back into to field to measure the appetite of today’s consumers. What are they hungry for? What are they buying? And what new trends are emerging when it comes to eating and dining?
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The Business of Social Networking
Our Canadian Inter@ctive Trends Report has been tracking online behaviours of Canadians for over 15 years, and we will continue to monitor and report on this trend in the months and years to come.
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More Canadian Parents Budgeting for Back-to-School Shopping This Year (34%) than Last Year (29%)
One Half (50%) Of Budgeters Say They're Following their Budget Perfectly, While Four in Ten (42%) Think They'll End Up Overspending and One in Ten (8%) Say They've
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Driving Distractions in BC
Texting or Talking on Hand Held Device Viewed as Among the Most Risky Things to do While Driving
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Nearly Half (48%) of Canadians Aged 45 to 60 Don't Feel They're On the Right Financial Track for a Satisfactory Retirement
With Most (61%) Saying They Intend on Remaining in Their Home for as Long as They Can, Four in Ten (36%) Would Consider Leveraging Their Home Equity to Help Finance Their Retirement
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Rising Gas, Food Prices Hitting Canadian Households Hard
RBC CCO Index Drops Two Points as 45% say Inflation Has Had Significant Impact on Their Budget
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Smart Insights on Smartphones in Canada
Ipsos Reid been tracking smartphone penetration and consumer behavior in Canada for several years now, but only recently have the numbers captured our attention.
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Driver Courtesy on Decline in BC
Half (49%) Say Drivers in Their Community are Less Courteous than Five Years Ago
British Columbians Tend to See Themselves as More Courteous than Other Drivers on the Road