Search
-
While Nine in Ten (90%) Canadians Describe Their Mental Health as Good or Better, One in Three (33%) Canadians Classify as being High Risk for Mental-Health Issue
Majority (53%) of Millennials are High Risk, more than Gen Xers (35%)
and Baby Boomers (14%) -
Despite Government's Assurances of Balanced Budget, Majority (59%) Prefers a Budget that Makes Investments in Jobs, Economy and Social Programs Even if It Runs a Deficit, Rather Than a Balanced Budget (41%)
Harper Bests Trudeau and Mulcair as Leader who can Create Best Budget for Canada, For the Middle Class, Average Taxpayers, and Families
-
Canadian Kids Aged 8 to 11 rate Animals Becoming Extinct as Environmental Issue that's Most Important to Them
Kids in Earth Rangers Program Demonstrate Greater Concern for Environment, Take Action to Preserve and Protect Environment
-
Digital Divergence: Opportunities for Marketers to Leverage Social Networking to Engage with Younger Adult Consumers
Social Networking Behaviours Vary Across Generations with Trailing Millennials Demonstrating Highest Levels of Brand Engagement
-
Canadian Credit Card Holders Prioritize Security (66%) Over Convenience (14%) and Speed (10%) When Making Payments
Half (48%) Worry About Fraud When Shopping Online
-
Majority (61%) of Working Canadians Didn't Contribute to Retirement Savings in 2014
Three in Ten (30%) Haven't Started Saving for Retirement At All
-
Marketers Take Note: Live TV the Main Course in Canadian Media Diet
Canadians Primarily Interact With Media by Watching, More than Reading, Listening, Gaming, Browsing or Social Networking
-
Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.
-
Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.