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From One Shock to Another
The shock of the pandemic isn’t yet behind us yet, and the shock of Ukraine is far from being understood. Here’s what we know at the moment.
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Women Executives Whose Advertising Aims to #BreaktheBias
Revisit our on demand webinar featuring Ipsos research exploring current consumer perceptions of gender bias in marketing and advertising.
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IWD 2022: Women are more likely to perceive institutional bias against them
Women are more likely to perceive institutional bias against women than men, particularly governments and social media.
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1 in 5 men in Canada believe feminism does more harm than good and more than one-third believe that traditional masculinity is under threat
Though the majority believe women should not have to put up with online abuse, in reality, Canadian women are more likely to have experienced harmful online behaviours such as sexist or misogynistic messaging online
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Liberals (32%, -1 pt) and Conservatives (32%, -2 pts) Remain Deadlocked in National Vote Intentions in Aftermath of Trucker Protests
NDP Support (23%, +5 pts) Rises since Federal Election
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What Worries the World - February 2022
The global public’s top 5 concerning issues remain unchanged, with Covid-19 still top. But inflation now ranks 6th with almost one in four (23%) worldwide now saying it is a worry in their country.
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Opinion Polls: A continual improvement process
Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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COVID’s worrying impact on our relationship with food & body image
New Ipsos research reveals pervasiveness of disordered eating and complex self-image issues, much of which has been fueled by increased digitization.
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Majority (54%) of Canadians Believe Trucker Protests At Least Partially Contributed to Loosening of COVID Restrictions
Approval of Behaviour of Truckers (36%) Only Slightly Behind Approval of Trudeau’s Handling of Situation (43%); Premiers Come Out Ahead (53%)