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Vividata & Ipsos Announce Partnership for Digital Audience Measurement with Ipsos Iris
Canada’s only mobile-first digital audience measurement service to launch in 2021
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COVID-19: A Mental Health Pandemic. Three-Fifths (59%) of Canadians Report That Their Mental Health Has Been Negatively Affected by the Coronavirus
Yet Only One in Five (21%) Whose Mental Health Has Been Negatively Affected Have Sought Healthcare for Their Issues
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Four in Five Canadians Will Not Shop at Stores Deemed “Unsafe”
A new study by Ipsos measures potential COVID related switching behaviours and long-term market opportunities
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British Columbians’ Views on Privacy and Privacy Rights
Fewer than half think existing laws and organizational practices provide sufficient protection of personal information
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Ipsos Update - June 2020
Welcome to June’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. It includes features on future scenario planning, customer experience, the emerging health and safety agenda, attitudes to work, and public opinion from New Zealand and Australia.
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Why Gen Z won’t be buying local during COVID-19
Generation Z, Canada’s youngest adult generation, appears to be rebelling against this narrative and instead blazing their own more globally minded trail.
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Eight in 10 (79%) Canadians Believe Statistics on Impaired Driving Should Be Updated
Current Data is Five Years Out of Date; Majority Believe in the Importance of Updated Statistics for Policymaking
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Eight in Ten (82%) Canadians Support Federal Government’s Ban on Military-Style Assault Weapons
Doubts Remain Over Effectiveness; One-Third (32%) Doubt Measure Will Reduce Gun Violence in Canada
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More suffering from under exercising, anxiety than other health concerns due to COVID-19: Poll
Under exercising, anxiety, overeating top the list with women more likely to say they are impacted.
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Canadians Want to Reopen, But Please Leave the Children Out of It
Half Comfortable Returning to Work, But Only Two in Ten Are Comfortable Sending Children Back to School