Ipsos Update - June 2020

Welcome to June’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. It includes features on future scenario planning, customer experience, the emerging health and safety agenda, attitudes to work, and public opinion from New Zealand and Australia.

THE DYNAMICS OF CORONAVIRUS

We share our latest analysis on the emerging impact of COVID-19 on innovation processes, audience measurement and the financial services industry, while also looking back at what we have learned from previous crises. Read more.

NEW FUTURES

COVID-19 is today’s challenge, but we need to get comfortable with uncertainty in our new “era of turbulence”. While they acknowledge most predictions are wrong, our Futures team set out how to approach future scenario planning. Read more.

GLOBAL ATTITUDES TO WORK

Nine in 10 people across our 28-country survey agree that work should be an important part of people’s lives. We also find many expect to be capable of working for longer than they will be considered employable by others. Read more.

WORLD WAR II

Our global survey to mark the 75th anniversary of the end of WWII finds the conflict is still a significant part of national identities and a majority of people around the world (55%) think it is still important to hold remembrance ceremonies. Read more.

THE FORCES OF CUSTOMER EXPERIENCE

Our new ‘forces of CX’ framework presents six key elements that form strong customer-brand relationships, based on research across different sectors. New case studies show how they can be put into action today. Read more.

HEALTH & SAFETY

Making consumers feel safe when stores reopen is a new priority – and getting it right is good business. We show what retailers need to do to meet expectations, supported by findings from our new Health & Safety Index. Read more.

NEW ZEALAND & AUSTRALIA FOCUS

More are concerned about the economy and unemployment in New Zealand and Australia as a result of today’s changing environment, as shown by our recent public opinion surveys from both countries. Read more.

ROBOTICS IN HEALTHCARE

The use of robotic technology in surgical procedures may not be as futuristic as it sounds. This report outlines developing uses and the view from leading surgeons on the future of robotics in the operating room. Read more.

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