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NDP Headed to Majority Government
NDP (51%, down 1) lead BC Liberals (34%, unchanged) and Greens (13%, up 2)
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Canadians Spending More Time at Home During Pandemic, but Many Say Living Space Isn’t Equipped to Handle the Extra Activity
Three in Ten Canadians in a Relationship (28%) Say Pandemic Has Made Them Move in Together Earlier than Expected
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Canadians Losing Faith that Businesses are Making Significant Efforts to Keep People Safe (35%, down 34 Points)
This Despite Growing Effort (50%, Up 7 Points) Among Canadians to stay Vigilant when in Public.
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President Trump’s brand is the greatest asset and largest weakness for Republicans
New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.
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Two Steps Forward, One Step Back
New research from Ipsos Essentials breakdowns current mindset of Canadian consumers and citizens in the midst of COVID-19.
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Canadian Sentiment Continues to Deteriorate (-6 points in October) as Ipsos Disruption Barometer now at Lowest Level since Start of Pandemic
Brief Respite During Summer Months Gives Way to Worsening Mood as Canadians Doubt Fundamentals of Recovery
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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.
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Nothing Changes in a No Change Election
NDP (52%, up 1) maintain 18-point lead over BC Liberals (34%, up 1)
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Uneven Recovery Means Many Canadians Facing a Cold Winter; Young Canadians, Women, Renters at Higher Risk of Insolvency
As Debt Support Ends, MNP Debt Index Sinks to Second-Lowest Reading Since Inception (94%)