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Marketers Take Note: Live TV the Main Course in Canadian Media Diet
Canadians Primarily Interact With Media by Watching, More than Reading, Listening, Gaming, Browsing or Social Networking
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Keeping a Steady Income a Source of Financial Stress for 45% of Canadians
One Quarter (25%) of Working Canadians Don't Feel Secure in their Job
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Support for Airstrike Mission Against ISIS Rises to 76% (up 12 points since start of mission); Majority (83%) Believes it's a Combat Mission
Seven in Ten (69%) Support the Use of Canadian Forces on the Ground in a Combat Mission against ISIS in Iraq
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Only One Half (48%) of Canadians are Saving for their Retirement
Keeping a Steady Income (45%), Saving for Retirement (40%)
Top Sources of Financial Stress -
Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Missing the Target: One in Three (31%) Canadians Sad to See Target Go
Canadians Split on Whether They Believe Target Could Have
Turned it Around (53%) or Not (47%) -
Nearly Four in Five Canadians (78%) Say Enhanced Internet and Technology Skills Would Make Workers More Productive
Nearly four in five Canadians (78%) agree providing more skills in technology and the Internet could help Canadian workers be more productive, according to a new poll from Ipsos Reid and the .CA Community Investment Program.