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Half (50%) of Canadians Not Confident They'll Have Enough Money to Retire Comfortably

Two in Five (40%) Stress About Saving for Retirement

Most (65%) Canadians Kept Their Holiday Spending in Check This Year, While One in Three (35%) Went Over Budget

Canadians Lean on Cash, Reward Points to Help Stay on Budget

Working Canadians More than Twice as Likely as Current Retirees to Believe They Will Outlive Their Savings

Marketers Take Note: Live TV the Main Course in Canadian Media Diet

Canadians Primarily Interact With Media by Watching, More than Reading, Listening, Gaming, Browsing or Social Networking

Keeping a Steady Income a Source of Financial Stress for 45% of Canadians

One Quarter (25%) of Working Canadians Don't Feel Secure in their Job

Support for Airstrike Mission Against ISIS Rises to 76% (up 12 points since start of mission); Majority (83%) Believes it's a Combat Mission

Seven in Ten (69%) Support the Use of Canadian Forces on the Ground in a Combat Mission against ISIS in Iraq

Four in Five Canadians (80%) See the Internet as an Important Way for Older Canadians to Stay Connected

MediaCell

MediaCell is a versatile solution with a number of potential applications.

Only One Half (48%) of Canadians are Saving for their Retirement

Keeping a Steady Income (45%), Saving for Retirement (40%)
Top Sources of Financial Stress

Web Listening

Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.