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[EVENT] CanadaNext, ResearchNext
Join Ipsos for an opportunity to hear results from our CanadaNext study, and then put into context how this evolution of the broader public agenda is dramatically changing both the marketing landscape and research approaches aimed at driving meaningful insight.
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[EVENT] Thumbing Through the Noise
The consumption of content has fundamentally changed, and this raises difficult questions for marketers. Join Ipsos and other industry leading marketing, advertising and media colleagues to learn, share and discuss how to succeed in communicating effectively to your consumers.
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Consumption of Marijuana Likely to Increase in Canada with Many Saying They’ll Light Up After Legalization
Survey Suggests Some Canadians May Turn to Cannabis Instead of Alcohol or Tobacco
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Canadians Least Likely of “Three Amigos” to Think NAFTA Renegotiation a Good Thing, But Have Most Confidence in Government’s Ability to Negotiate
Most Mexicans (79%) and Canadians (74%) Support NAFTA, Drops to 58% among Americans
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Three in Four (77%) Canadian Graduates Under 40 Regret Taking on Student Debt
Many (30%) Graduates Wished They Had Lived More Frugally and Kept a Budget When in School
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Ipsos CanadaNext asks Canadians to Predict the Future: Seven in Ten Canadians (72%) Think a Major Act of Cyber Terrorism is Likely, while Majority See Heavy Job Losses to AI
Online Communities Will Rival and Surpass Geographic Ones as Most Relevant, While Paper Money and Retail On the Way Out
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Four in Ten (40%) Ontario Drivers Who Use Marijuana Have Driven a Vehicle While Under the Influence
Two in Three Drivers Think Marijuana-Impaired Driving Will Increase in Frequency After Legalization
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Nine in Ten Canadians (88%) Claim to Support Local Businesses Over Large Ones
Majority (57%) Would Pay More for a Product or Service Sold by a Local Business
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Canadians Split on Whether They Support (56%) or Oppose (44%) Trudeau Government’s Proposed Tax Changes for Small Businesses
While Most (67%) Believe Proposed Changes are Fairer, Six in Ten (58%) Acknowledge Changes Reduce Incentive for Professionals to Stay in Canada
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Health, Economy and Jobs, Lower Taxes Poised to Be Top Ballot-Box Issues in Upcoming Ontario Campaign
A Majority Disapprove of Wynne Liberals’ Handling of Top Issues