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WRD 2022: 78% globally agree that people should be able to take refuge in other countries
New Ipsos survey shows greater compassion for forcibly displaced as war in Ukraine wears on.
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Forced sale: As many as one in four (23%) homeowners who have a mortgage say they would be forced to sell their home, if interest rates were to increase further
Many admit they don’t understand how inflation and interest rates work
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Trails and Outdoor Recreation
British Columbians Enthusiastic about Outdoor Recreation; Support More Government Investment Developing and Maintaining Recreation Amenities
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Is the Home Ownership Dream Dead? Half (50%) of Canadians Who Do Not Currently Own Their Home Are Unlikely to Buy One in the Future
Interest Rates, Affordability and Availability Represent Greatest Challenges to Home Ownership for Non-Homeowners
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Progressive Conservatives (41%) Knocking on Door of Second Majority in Ontario
The Battle for Official Opposition is Tight Between the NDP (25%) and Liberals (24%)
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Ipsos Update - June 2022
Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and AI-enabled Consumer Intelligence and tech-enabled product innovations.
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Canadians’ Financial Confidence Dips While Inflation Continues to Climb
Six in ten (61%) state inflation has had a noticeable impact on their personal financial situation
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Canadians Looking for an Easier Vehicle Purchasing Experience
Interactions at the dealership a pain point with seven in ten saying they would prefer not to negotiate with commissioned salespeople