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Ipsos Health Service Report 2024
New Zealanders concerned about resourcing in the healthcare system; mental health remains the number one health issue
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The Next Big Thing: Exploring the EDGE for High Growth Opportunities
Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.
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83% of Canadians Support a “Buy Canadian” Mandate for Government Advertising Spending
Most (85%) Agree It’s More Important than Ever for Canada to Have a Strong and Independent News Media that Tells Canada’s Story to Canadians.
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Strong Economic Ties with the U.S. Deemed Crucial by Canadians
Two out of three Canadians (66%) consider the economic relationship with the United States to be highly important for Canada’s economic growth.
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Low awareness of GLP-1s globally, but high in the most advanced economies
Despite media discussions around the drugs, only around a third across 30 countries have heard about the drugs, with a lot of the discourse taking place via social media according to the Ipsos Health Service Report.
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Canadians Dismiss U.S. Annexation as Unlikely to Happen
Canadians increasingly see ‘51st state’ talk as political rhetoric, with support and perceived threats falling sharply across generations.
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Ipsos’ Impactful Research Honoured at the 2025 ESOMAR Awards
Ipsos, a leading market research company in Canada and globally, is proud to announce that it has been awarded a Gold Research Impact Award for its groundbreaking Supporting Safer Digital Spaces research. The Global Award was presented at ESOMAR’s 2025 Congress on September 30th in Prague.
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Trump, Tariffs & Turmoil
Your one-stop spot for insights to navigate today’s evolving political and social landscape.
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25% of Canadians Say Financial Advice From Older Generations is Irrelevant, Increasing to One Third for Gen Z
Seven in Ten Canadians Say Their Personality Influences How They Manage and Invest Their Money, with Gen Z (77%) and Millennials (76%) Leading the Charge