Trump, Tariffs & Turmoil

Price Matters: More Important Than Ever

While price has always mattered, it has now emerged as a dominant factor influencing the decisions of Canadians. Here’s why.

Canadians aren’t mad at America anymore. We’re hurt, suspicious, and moving on

A new Ipsos poll reveals how Canada’s relationship with the U.S. has shifted from outrage to quiet distrust.

60% of Canadians Believe We Can Never Trust the Americans the Same Way Again

Majority expect long-term disputes with the U.S., while views on government handling remain mixed.

Balancing Price and Patriotism

Ipsos poll reveals Canadian shoppers are navigating complex grocery preferences amid rising costs and “Buy Canadian” efforts.

Is Canada headed in the right direction?

Ipsos’ Mike Colledge explores whether Canada is headed in the right direction as early optimism around Mark Carney meets lingering economic strain and political uncertainty.

COMMENTARY: Canada is facing 35% tariffs. Now what?

Ipsos’ Gregory Jack examines what’s next for Canada–U.S. trade relations as Donald Trump’s tariff threats spark uncertainty on both sides of the border.

Is the public service just another interest group?

Gregory Jack discusses public service renewal in Canada, exploring how shifting public expectations and political priorities are reshaping the role of government.

Leading Up to August 1st Deadline, Canadians Split on Whether Trump is Bluffing on Tariffs

The pressure is on the prime minister as other countries ink deals and accept a baseline tariff

Forget the Overton Window. Now it's the Trump Door

Ipsos’ Mike Colledge looks at how U.S. political shifts are changing the way we think and talk about public policy—on both sides of the border.

Pragmatism Over Patriotism?

Read more about how Canadians are recalibrating their relationship with America.

Cross-Border Convictions: Analyzing the Drivers of Buying Canadian

Here’s what we found when using a MAPS Framework for Behavioural Change to examine Canadians’ most recent shopping (and avoidance) behaviours.

Canadians are becoming more frugal, but they’re still willing to splurge on food

Read highlights from a presentation featuring Ipsos’ Gregory Jack at the Ontario Craft Wine Conference, with a focus on how the dynamics of the U.S.-Canada relations and other economic issues are shaping both consumer behaviour as well as market opportunities for the wine sector.

From Retaliation to Renewal: Tariffs are a wake-up call for Canada

Read why an election focused on where we want Canada to be in 2040 might be our way through the tough times ahead.

Nuanced Nationalism: Buy Canadian By Generation

New findings from Ipsos suggest the "Buy Canadian" movement appears to be led predominantly by Baby Boomer Canadians, at least for now.

OH CANADA: The embers of Canadian pride have been reignited

Given the current state of Canada-U.S. relations, we leveraged our flagship creative evaluation solution to understand Canadians’ response to a classic advertisement.

When Culture and Commerce Collide

In our detailed paper, we offer recommendations for our clients on what to do about the U.S. tariffs. Take a look.

Will Canada Move Beyond Disruption in 2025?

As 2024 ends, Canada feels closer to the start of a transition than the end of a disruption.

Humanitarian Coalition Annual Assembly

Join Ipsos’ Sanyam Sethi who will take part in a panel discussion exploring Canadians in this Moment. Sanyam and her co-panelists - Allana Carson-Woodley, Managing Partner at Public Outreach and Brodie Fenlon, General Manager and Editor in Chief at CBC News.

Canadian Perspectives on Energy & Resources in a Shifting Economic Landscape

With the U.S. signaling a more protectionist stance and proposing hefty tariffs on Canadian resources, the economic implications could be profound. In this context, understanding the pulse of Canadian public opinion is more critical than ever.

Ask Me Anything: Election 2025 Countdown

Join Ipsos for an interactive Q+A live webinar examining the current popular vote and the public opinion trends impacting key election issues.

U.S./Canada relations

New Ipsos polling exclusive to Global finds the friendship between Canada and the U.S. might be damaged beyond repair. Ipsos C.E.O. Darrell Bricker looks into the numbers.

6 in 10 Canadians say they can never trust Americans the same way again

Canadians are not feeling the trust with their neighbours south of the border after months of U.S. President Donald Trump’s tariffs against Canada, new polling by Ipsos conducted exclusively for Global News has showed.

Majority of Canadians say their trust in Americans is broken: poll

Ipsos Public Affairs CEO Darrell Bricker points to new polling showing Canadians feel their relationship with the U.S. has “changed in a fundamental way,” with broken trust and doubts about future deals.

New poll sheds light on how Canadians feel about tariff negotiations with the United States

A new Ipsos poll found Canadians believe U.S. President Donald Trump is bluffing as Canada approaches a trade deal deadline with the U.S. Darrell Bricker, CEO of Ipsos Public Affairs, joins Miranda Anthistle to break down the results.

Is Trump bluffing when it comes to pounding Canada with 35% tariffs? 

A new poll from Ipsos shows that Canadians are split on whether U.S. President Donald Trump will place tariffs on Canada starting August 1. Sarah dives into the conversation with Gregory Jack, SVP Ipsos Public Affairs.

Canadian Sentiment on Trump’s Tariffs with Gregory Jack & Naumi Haque

CMA CEO Alison Simpson welcomes Ipsos’ Gregory Jack and Naumi Haque for a timely discussion quantifying Canadians’ sentiments about today’s economic and political climate.