Trump, Tariffs & Turmoil

In an era of unprecedented change, understanding the evolving political and social landscape is crucial for navigating the future. Bookmark this page for up-to-the-minute updates from Ipsos.

Drawing from several of Ipsos’ proprietary data sources, our aim is to help Canadian businesses navigate a path forward.

POVs | Insight Reports

	Cross-Border Convictions: Analyzing the Drivers of Buying Canadian Here’s what we found when using a MAPS Framework for Behavioural Change to examine Canadians’ most recent shopping (and avoidance) behaviours.
	Canadians are becoming more frugal, but they’re still willing to splurge on food Read highlights from a presentation featuring Ipsos’ Gregory Jack at the Ontario Craft Wine Conference, with a focus on how the dynamics of the U.S.-Canada relations and other economic issues are shaping both consumer behaviour as well as market opportunities for the wine sector.
	From Retaliation to Renewal: Tariffs are a wake-up call for Canada Read why an election focused on where we want Canada to be in 2040 might be our way through the tough times ahead.
	Nuanced Nationalism: Buy Canadian By Generation New findings from Ipsos suggest the "Buy Canadian" movement appears to be led predominantly by Baby Boomer Canadians, at least for now.
	OH CANADA: The embers of Canadian pride have been reignited Given the current state of Canada-U.S. relations, we leveraged our flagship creative evaluation solution to understand Canadians’ response to a classic advertisement.
	When Culture and Commerce Collide In our detailed paper, we offer recommendations for our clients on what to do about the U.S. tariffs. Take a look.
	Will Canada Move Beyond Disruption in 2025? As 2024 ends, Canada feels closer to the start of a transition than the end of a disruption.

Webinars | Events | Podcasts

	Humanitarian Coalition Annual Assembly Join Ipsos’ Sanyam Sethi who will take part in a panel discussion exploring Canadians in this Moment. Sanyam and her co-panelists - Allana Carson-Woodley, Managing Partner at Public Outreach and Brodie Fenlon, General Manager and Editor in Chief at CBC News.
	Canadian Sentiment on Trump’s Tariffs with Gregory Jack & Naumi Haque CMA CEO Alison Simpson welcomes Ipsos’ Gregory Jack and Naumi Haque for a timely discussion quantifying Canadians’ sentiments about today’s economic and political climate.
	Canadian Perspectives on Energy & Resources in a Shifting Economic Landscape With the U.S. signaling a more protectionist stance and proposing hefty tariffs on Canadian resources, the economic implications could be profound. In this context, understanding the pulse of Canadian public opinion is more critical than ever.
	Ask Me Anything: Election 2025 Countdown Join Ipsos for an interactive Q+A live webinar examining the current popular vote and the public opinion trends impacting key election issues.

Solutions

Maple Migration is an online community that examines how Canadians who regularly spend extended periods in the United States are being impacted by U.S. tariffs, including their long-term property investments and travel plans.

English: Trump, Tariffs & Turmoil is a syndicated tracking study that explores the impact of trade challenges on consumer behavior in North America and opportunities for businesses. It highlights the 'Buy Canadian' / ‘Buy American’ sentiment and evolving brand loyalty amid Canada-US economic relations, providing critical insights for brands and policymakers.

Ipsos Essentials is our global behaviour and attitude tracking study. We provide subscribers with monthly access to the largest and most precise study done on critical consumer changes resulting from global challenges such as inflation, sustainability, social issues, health & wellness, and political unrest. Essentials monitors the new global order as we navigate shifting rules of engagement and the resulting impact on our state of mind, state of wallet, and future intentions.

Ipsos Context Now gives you the inside scoop on consumer sentiment, revealing their biggest worries, financial health, and what makes them tick. We'll unpack the current 'State of the Nation,' tracking key metrics like sentiment, optimism levels, social cohesion, and activism - all sliced and diced by demographics. Discover how 'context' shapes not just opinions, but also consumer behaviour. Empower your marketing & strategy with these powerful insights, based on a deeper understanding of context, and the environment your consumers are making their purchase decisions in. 

Creative| Spark is our flagship creative assessment tool. Creative effectiveness is critical to growing a brand – get it right and a spark of magic happens. With this spark of magic, comes creative excellence and business value. At Ipsos, we understand the importance of effective advertising and are committed to supporting brands in optimising their creative to their full potential.

Experts

Gregory Jack leads Ipsos’ public affairs practice in Ottawa and in the Canadian National Capital Region (NCR). Contact him about the Trump, Tariffs and Turmoil study, which examines Canada-US relations in an era of tariff threats.

Asad Amin is SVP and Head of Syndicated Solutions at Ipsos, leading several continuous behavioural trackers. If you want perspective on the impact the ongoing trade war has had on the Food and Beverage and Financial Services sectors, do not hesitate to reach out.

Naumi Haque, is an SVP in Ipsos' Market Strategy & Understanding division, leading Ipsos Essentials - our global, syndicated, consumer behaviour and attitude tracker, running monthly in 15 countries. Contact him to learn more about Essentials, including the latest consumer sentiment amid recent trade disputes, as well as, impact of inflation, shopping behaviours, ESG activity, health and wellness, travel, and more.

Ted Doering currently serves as Senior Vice President and leader of Canada’s Creative Excellence Service Line. Over the course of Ted’s 25 years in market research, he has evaluated over 2,000 ads and delivered actionable recommendations to clients across many sectors to help brands grow.

Sanyam Sethi, Vice President Public Affairs, leads Ipsos’ legacy advisory service, “Context Now”. Contact her to learn more about how Context Now can help your organization stay on top of the socio-economic trends affecting consumer/citizen behaviour and thrive in a changing world.