Support High (91%) for Prohibiting Sale of Flavoured Tobacco,
Packaging Aimed at Youth

Toronto, ON - Support is high for a proposed tobacco-control measure with the goal of preventing youth from taking up smoking, according to a new Ipsos Reid poll conducted on behalf of Heart and Stroke Foundation.

Nine in ten (91%) `support' (72% strongly/20% somewhat) the initiative to prevent youth from taking up smoking by prohibiting flavoured tobacco and packaging aimed at enticing youth to smoke, with one in ten (9%) `opposing' (4% strongly/5% somewhat) the initiative.

Specifically, support for this initiative is highest in Alberta (95%) and Quebec (95%), followed by Saskatchewan/Manitoba (93%), British Columbia (92%), Ontario (89%) and Atlantic provinces (85%).

Looking at different generations throughout the country, middle-aged Canadians (ages 35-54, 94%) and seniors (ages 55+, 94%) are more likely to support the initiative compared to young adults (ages 18-34, 85%).

These are findings from an Ipsos Reid survey conducted between August 21 to 28th, 2014 on behalf of Heart and Stroke Foundation. A sample of n=1,261 Canadians from Ipsos' Canadian online panel were interviewed. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data for Canada, and to provide results intended to approximate the sample universe. The precision of Ipsos online surveys is measured using a credibility interval. In this case, the total sample is accurate to within +/-3.1 percentage points had all Canadians been surveyed. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error.

For more information on this news release, please contact:

Sean Simpson
Vice President
Ipsos Reid
Public Affairs
(416) 572-4474
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,712,4 million (2 274 M$) in 2013.

Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.