Support For The Toronto World Expo Bid
THE PURPOSE OF THE STUDY
To conduct two robust surveys within the Toronto and Greater Toronto Areas (n=400 in each for a total of 800 adults) that will measure support and attitudes towards Toronto's bid to host the World Expo in 2015. Additionally, the survey sought to measure key drivers of receptiveness towards hosting the event.
METHODOLOGY
An Ipsos Reid survey was conducted from October 19th to 22nd, 2006 in the City of Toronto and surrounding Greater Toronto Area (GTA) communities. The survey was conducted among 800 adult respondents: 400 in the GTA, 400 in the City of Toronto. The total results were weighted to represent the population of these two regions combined. Overall results can be considered accurate to within 3.5 percentage points 19 times out of 20, while results within both the GTA and the City of Toronto regions have accuracy to within 4.9 percentage points, 19 times out of 20.
REGIONAL DEFINITIONS
Respondents were regionally categorized by postal code. Those living in the City of Toronto proper are referred to as those in the "City of Toronto", while those living in the surrounding Greater Toronto Area communities are referred to in the report as "GTA".
Respondents were prompted with the following contextual preamble:
"As you may know, once every five years a World Expo is held. An Expo provides a city with the opportunity to become a focal point of international attention and achievement. In September, 2006, Toronto City Council unanimously approved a bid for Expo 2015.
Hosting a world Expo differs significantly from hosting a major international sporting event like the Olympics. The Olympics are a short duration and media driven event. By contrast, a world Expo lasts for six months, and is directly experienced by millions of visitors.
Currently, the federal and provincial governments are considering whether or not they should support this Expo bid".
Each question is detailed in the attached report and the accompanying data tables.
KEY FINDINGS
- Overall, Seventy-Five Percent Personally Support The Expo Bid
- Level of Support Is Equally High Among City Of Toronto And GTA Residents
- Three-Quarters (75%) Want To See Federal Government Lend Support To The Bid
- And Approximately Same Proportion (73%) Want To See The Provincial Government Back Bid
- Eight In Ten (78%) Would Attend The World Expo If It Were Held IN Toronto IN 2015
- 78% Say Hosting The World Expo Would Provide Them With A Sense Of Community Pride
- Jobs And Potential Economic Boon Are Strongest Messages To Raise Support For Hosting The World Expo in 2015
Full tabular results are available in the attached factum and tables
For more information or to schedule a media interview, please contact:
John Wright
Senior Vice President
Ipsos Reid Publc Affairs
(416) 324-2900
[email protected]
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