Gaming


Gaming Event

[WEBINAR] #NoMoreBoringSurveys: Custom Panels for L&G

Need to better understand your lottery or gaming players and deliver controlled & cost effective research results?
Gaming Publication

Is Your L&G Brand Delivering on its Promise?

View our on-demand webinar featuring what’s hot in mystery shopping research, and how it can be applied to Lottery & Gaming products and services.
Gaming Event

[WEBINAR] The Future of Loyalty: Mystery Shopping for L&G

This, our third in a series of Lottery & Gaming webinars, focuses on what’s hot in mystery shopping research.
Gaming Publication

How Reaction Time Reveals What People Truly Want

View our on-demand webinar to learn more about DUEL and the wide variety of lottery & gaming specific cases for concept testing and idea screening.
Gaming Event

[WEBINAR] The Future of Persuasion: L&G Media Case Studies

Our second in a series of Lottery & Gaming webinars focuses on best practices for persuasive media including TV, digital, Outdoor and radio.
Gaming Publication

Betting that if it’s built, they will come

Paige Schoenfeld examines the generation barriers for sports gambling. Her vice: Horse racing.
Gaming Event

[WEBINAR] The Future is Speed: How Reaction Time Reveals What People Truly Want

Consumers make decisions at the last second without more than a ‘gut feel’ or a ‘quick glance’ at a package, label, brand, shelf display, etc. This is the ‘moment of truth’ that traditional research techniques can sometimes miss.
Gaming Publication

To Launch or Not to Launch New Draw Games

Launching a new draw game or modifying an existing game significantly can cause great apprehension. That is because it comes with significant risk to a Lottery’s on-going sales, and ultimately its contribution back to the State and good causes. How do you minimize such risk while ensuring resources allocated to product mix changes are used most efficiently?
Gaming Event

NASPL Annual Conference

Join Ipsos at this year’s annual NASPL conference focused on helping you navigate the rapidly shifting lottery environment.