Gaming

Need to better understand your lottery or gaming players and deliver controlled & cost effective research results?

View our on-demand webinar featuring what’s hot in mystery shopping research, and how it can be applied to Lottery & Gaming products and services.

This, our third in a series of Lottery & Gaming webinars, focuses on what’s hot in mystery shopping research.

View our on-demand webinar to learn more about DUEL and the wide variety of lottery & gaming specific cases for concept testing and idea screening.

Our second in a series of Lottery & Gaming webinars focuses on best practices for persuasive media including TV, digital, Outdoor and radio.

Paige Schoenfeld examines the generation barriers for sports gambling. Her vice: Horse racing.

Consumers make decisions at the last second without more than a ‘gut feel’ or a ‘quick glance’ at a package, label, brand, shelf display, etc. This is the ‘moment of truth’ that traditional research techniques can sometimes miss.

Launching a new draw game or modifying an existing game significantly can cause great apprehension. That is because it comes with significant risk to a Lottery’s on-going sales, and ultimately its contribution back to the State and good causes. How do you minimize such risk while ensuring resources allocated to product mix changes are used most efficiently?

Join Ipsos at this year’s annual NASPL conference focused on helping you navigate the rapidly shifting lottery environment.