Generation Y

Worried man sitting on sofa
Financial Security Survey

Half (45%) of Canadians Feel Less Financially Secure Due to COVID-19

Younger Canadians More Likely to Be Affected; 3 in 10 (29%) Under 35s Have Had to Dip into Savings to Weather Pandemic
Ipsos Thinks: Beyond Binary: The lives and choices of Generation Z
Children Publication

Ipsos Thinks: Beyond Binary: The lives and choices of Generation Z

The latest thought piece from Ipsos Thinks pulls together existing and new analysis, as well as brand new research, to provide a better understanding of this latest generation, Generation Z.