Financial Security

Our latest Endurance Economy commentary explores the timing and target for the Canada Strong Fund.

Over one half (59%) of Millennials say they don’t feel financially secure, 44% admit to feeling financially squeezed

Younger Canadians Prioritize Establishing a Financial Foundation while Older Canadians Focus on Quality Time and Wellbeing.

Fewer Canadians are at risk of insolvency (41%, Down 7 Points) as average month-end financial wiggle room grows (+$163)

Optimism in individual finances contrasts with macroeconomic concerns.

Almost half of Canadians are at risk of insolvency (48%) as average month-end finances decline

Significantly fewer Canadians are saying they already can’t pay their bills and debts (26%, -9)

Half (51%) of Canadians Have a Financial Plan, Leading to Feelings of Confidence and Reassurance

84% of Canadians Confident in Detecting Email Scams, Yet Only 57% Can Identify Home Smart Device Intrusions