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Package Testing

Sustainable Packaging: A Potential Avenue of Distinction
Sustainability Publication

Sustainable Packaging: A Potential Avenue of Distinction

Revisit our webinar to hear how Ipsos goes deeper to better understand your consumers, what will resonate with them, and how to explore sustainable packaging as an avenue of distinction.
What makes a new product succeed | Ipsos
Package Testing Publication

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
Package Testing Event

[WEBINAR] DUEL Encore: Understanding Appeal & Passion

Traditional approaches to early screening rely on rational, thoughtful feedback using scaled responses. Yet consumers typically form impressions and make decisions within seconds (e.g., FMOT, Blink, System 1, etc.).
Package Testing Survey

Ipsos Launches Mobile Package Solution Driven by Behavioral Science

Ipsos’ latest approach is 100% mobile capable, device agnostic and part of their suite of package testing solutions