Public Opinion


Society Survey

Six in Ten (62%) Canadians Think Eliminating Inter-provincial Trade Barriers Will Lead to Growth; Canadians Conflicted on Rushing Nation-Building Projects

Progress depends on trust, as Canadians want to see action - but not at the expense of due process.
Society Survey

Canadians Show Increased Confidence in National Leadership’s Ability to Handle Trump; Notable Resistance to Us Products Continues

Confidence in leaders rises, but economic concerns and U.S. resistance persist.
Society Survey

Canadian Pride on the Rise: Nearly Half of Canadians Say They Are More Likely to Feel Proud About Their National Identity

Canadians are not only feeling prouder, but also more engaged in celebrating, promoting, and learning about their national identity.
Innovation Survey

Nine in Ten (87%) Canadians Are Comfortable Using Technology, But Familiarity With AI Remains Limited

Younger Generations, Including Gen Z (83%) and Millennials (71%), More Likely To Say They Are Familiar with AI

Global Study Reveals Shifting Trends in Employee Willingness to Relocate for Work

Ipsos study reveals more employees willing to relocate for employment compared to 2017, US continues to be ranked 1st as the destination of choice, although the appeal has waned

Canada Is Top Preferred Oil Supplier for G7 Nations

Ipsos poll reveals Canada's strong position among G7 allies, Middle East gains ground in G20 countries as U.S. drops across regions
Society Survey

Toronto Region Residents Split on Economic Outlook, Overwhelmingly Support Government Focus on Growth: New Ipsos Poll for Toronto Region Board of Trade

Housing Crisis Tops List of Business Growth Barriers as Toronto Residents Urge Economic Focus
Sports Survey

Canadians See Oilers Win as National Symbol of Resilience, Say Winning the Cup Is Especially Important This Year

Majority of Canadians Back the Oilers, Tying Team’s Success to a Deeper Sense of Identity and Unity